Search engine optimization is an aspect of internet marketing that involves optimizing your website in order to gain better placement in search engines.
Unfortunately, simply having a website isn’t enough to ensure you’ll be found when potential customers search for your product or service online. If you’re a lawyer in Delaware, Ohio, for example, and someone is searching for “lawyers in Delaware, Ohio” on Google, there a number of factors that determine whether you are going to show up or not. Collectively, the process of addressing those factors and working to get your site into those search results is known as search engine optimization.
Our search engine optimization services, commonly referred to as SEO, can be fit to any budget and always start with an initial website and industry analysis. From there we put together a strategy for your business, including a list of the most important factors that need addressed, both on your website and off.
Elements of an SEO project include:
- Website evaluation, industry and competitive analysis, and keyword research. Before we can get started, we need to evaluate your current website, examine your competition, and research what keywords are relevant to your industry. This process never really stops, but there is more work that needs done up front in order to determine the best place to get started. Based upon this initial planning, we outline a strategy for increasing your website’s visibility.
- On-page optimization and content development. In order for your website to rank well in search engines and gain traffic from visitors in your market, you need high quality, relevant content that targets terms related to your niche. In addition to this content, your website needs optimized to include standard elements that search engines use to determine your ranking, including title tags, search engine friendly URLs, appropriate keyword usage, and more. We’ll help you develop the content you need to rank and ensure it’s optimized to please both search engines and end-users.
- Link building and content distribution. Other things being equal, a website with more authority will outrank its competition. On the web, authority is determined by a variety of factors, most notably the number of links a website has. When another website links to you, it is seen as a vote, and more votes equals more authority. Once we have developed relevant, valuable content for your website, we will implement a link building strategy to help you promote that content and build up your website’s authority.
