Gere Jordan is a web consultant and founder of Holony Media, LLC. He has more than 15 years' experience in the digital marketing space and is a graduate of Ohio State University's Fisher College of Business.

6 Psychological Secrets to Boost Your Online Conversions

From local brick-and-mortar businesses to global education companies, everyone wants to see revenues increase. However, a hyper-competitive online arena makes this challenging. Yet thanks to timeless psychological triggers, there are foolproof methods to get an advantage. Here are six powerful secrets discovered by psychologist Robert Cialdini that could transform your brand’s online conversion rates: 1.…

Demystifying SEO Jargon: Terms You Need to Know

Understanding SEO—Search Engine Optimization—is key if you operate a website or business. It’s the driving force behind attracting more visitors from search engines like Google. However, SEO is often shrouded in complex terminology. This guide is designed to address that challenge. We aim to decode SEO jargon and present it in straightforward, easy-to-understand terms. Whether…