Google Partners Event in Delaware, Ohio February 11th 2015
Google is coming to Delaware!
Gere Jordan is a web consultant and founder of Holony Media, LLC. He has more than 15 years' experience in the digital marketing space and is a graduate of Ohio State University's Fisher College of Business.
Content Marketing Part Two: Creating Your Story
There are four major pillars to any content marketing strategy. Your audience, your story, your distribution and your goals. These are the four things you need to think about when developing your strategy. This week we’re going to focus on your story.
Content Marketing Part One: Audience
There are four major pillars to any content marketing strategy. Your audience, your story, your distribution and your goals. These are the four things you need to think about when developing your strategy. This week we’re going to focus on audience.
Content Marketing: An Introduction
The world of marketing is full of buzzwords. It seems like every week there is a new strategy or technique that will revolutionize your brand. Which makes sense given the marketing industry is built upon the idea of reinventing and revolutionizing brands. Makes sense we constantly rebrand our services to give them that fresh new-car…
How Do You Get Customers to Leave Reviews Online?
If you want to succeed online, your customers are your biggest asset. Online reviews posted about your products and service boasts your word-of-mouth advertising and goes a long way to improving your earned media footprint. It’s also way more effective than paid ads could ever be! There are all kinds of special review websites where…
Your Online Reputation Starts with Customer Reviews
These days it’s not good enough to “just” have a website. If you want your business to thrive online, you’ve got to have a solid web reputation. But why are customer reviews so important? 1. Because people want to know what you’re all about It’s estimated that 97% of customers go online to do some…
Small Business Marketing Can Be Free. Here Are 4 Ideas.
If you run a small business, you know how important it is to watch every penny. Many small businesses operate on a shoestring budget, and their owners must constantly make trade-offs to meet payroll and keep the lights on. Don’t Let Your Budget Get in the Way of Marketing One mistake many small business owners make…
The Top 5 SEO Myths
Search engine algorithms aren’t always as transparent as business owners and web developers would like. As a result, many people hold beliefs about search engine optimization that are completely wrong. In fact, designing your SEO around these commonly held myths can often cause your site to be penalized.
How to Create and Find Images for Your Web Marketing Efforts
OK, so you understand that images are an important type of web content – and getting more important by the day. But how do you consistently come up with fresh images without letting all of your other responsibilities slide?
Your Web Content Isn’t Just Words – Images are Important, Too
When you think “web content,” you probably think of an article, blog post, or sales copy on your website. But there’s a lot more to it than that. Thanks to platforms like Facebook, Instagram, and Pinterest, images are more popular and powerful than ever before.