Gere Jordan is a web consultant and founder of Holony Media, LLC. He has more than 15 years' experience in the digital marketing space and is a graduate of Ohio State University's Fisher College of Business.

Content Marketing Landscape

Content Marketing: An Introduction

The world of marketing is full of buzzwords. It seems like every week there is a new strategy or technique that will revolutionize your brand. Which makes sense given the marketing industry is built upon the idea of reinventing and revolutionizing brands. Makes sense we constantly rebrand our services to give them that fresh new-car…

SEO myths

The Top 5 SEO Myths

Search engine algorithms aren’t always as transparent as business owners and web developers would like. As a result, many people hold beliefs about search engine optimization that are completely wrong. In fact, designing your SEO around these commonly held myths can often cause your site to be penalized.

Covenant Church's "I Luv My Church" Campaign

Local Church Makes Creative Use of Social Media

Grove City’s Covenant Church launched a “I Luv My Church” album on their Facebook page over the weekend, displaying dozens of parishioners holding signs that read “I love my church” and the web address This is an excellent example of using social media and digital marketing to increase awareness, encourage engagement, and drive traffic.