With Facebook and Instagram Stories now taking over our social media worlds and the fact that videos posted on Facebook can be previewed without the need to click it first, both individuals and companies have started to realize the value of creating quality videos and how the right elements of storytelling can make a simple…
There is no question that marketing on the internet is more important than ever before. It’s also not going anywhere anytime soon. Indeed, digital marketing is supposed to account for 35% of all business’s advertising budgets by 2016. That number is only going to grow. Online marketing is simply the easiest, most streamlined way to…
To the untrained eye, small business owners are at a disadvantage. They don’t have the seemingly unlimited budgets of large corporations or large teams to maintain an ongoing marketing plan. Even with limited resources, small business owners can still utilize a few basic skills to increase their reach, perhaps the most powerful being the effective…
Remember the days when advertisements used to be shown on billboards and black-and-white television screens? When coupons were as popular as using cash to pay for groceries, and men and women came knocking on your door, selling you a new refrigerator or air conditioner? No?