78% of marketers who repurpose their content are convinced they help improve audience engagement. If you’re not doing this content marketing trend, you’re leaving a lot of potential traffic on the table. In this article, you will learn what content repurposing is, why you need it, and discover practical strategies to transform your existing content…
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Video has become a non-negotiable part of any modern marketing strategy. It’s no longer a question of whether you should incorporate video, but rather how you can leverage different types of video content to achieve your business goals. In this post, we’ll dive into five specific types of videos that can help you connect with…
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From local brick-and-mortar businesses to global education companies, everyone wants to see revenues increase. However, a hyper-competitive online arena makes this challenging. Yet thanks to timeless psychological triggers, there are foolproof methods to get an advantage. Here are six powerful secrets discovered by psychologist Robert Cialdini that could transform your brand’s online conversion rates: 1.…
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Understanding SEO—Search Engine Optimization—is key if you operate a website or business. It’s the driving force behind attracting more visitors from search engines like Google. However, SEO is often shrouded in complex terminology. This guide is designed to address that challenge. We aim to decode SEO jargon and present it in straightforward, easy-to-understand terms. Whether…
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Local search engine optimization (SEO) requires building local citations. According to Moz, local citations are one of eight ranking factors for local searches. A local citation, of course, is a listing for a local business. It contains information about a particular local business. When building local citations for your business, there are a few critical…
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Content marketing is crucial if you want to run a successful online business in 2022. Content marketing allows entrepreneurs and their businesses to maintain and grow their audience (and potential customer base) by sharing content online through means such as blog articles, podcasts, and videos. The ultimate goal of content marketing is to reach more…
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Originally published in April 2020 on ConnXus.com (now part of Coupa Software) Investing in a minority business can make the difference At ConnXus, we don’t just preach the power of supplier diversity & inclusion, we live it and experience its power first hand. In this supplier spotlight, we explore our multi-year relationship with Holony Media, a minority-owned…
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An effective sales funnel is often the difference between a successful business and a failing one. One company might have a superior product, but this may not be enough when competing with a sophisticated funnel. The sales funnel is a list of steps that takes a person from an initial introduction to a brand through…
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Ready to bring in more business for your company? Business owners and marketers alike are increasingly turning to Facebook Ads to generate leads, drive e-commerce purchases, and increase brand awareness. According to Facebook, three million businesses currently advertise on the global platform. If you want to stay connected to your customers, your business should be one…
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Influencer marketing has grown considerably in recent years. Two major factors led to this phenomenon, with the result been beneficial to both marketers and individuals looking to make extra income. Firstly, social media has continued to grow each year, becoming impossible to ignore for most brands. This growth has resulted in a rise in regular…
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