OK, so you understand that images are an important type of web content – and getting more important by the day. But how do you consistently come up with fresh images without letting all of your other responsibilities slide?
Here are a few ideas:
1. Look for opportunities unique to your line of business
Chances are, some aspect of your business presents a great image opportunity. If you’re a landscape architect, you could take before and after photographs at every job. Web designers could take screenshots of new designs or mockups. Photographers, stylists, caterers – all these professions have a visual aspect that can and should be capitalized upon.
While not every business has such obvious opportunities to create great image content, there’s likely something about what you do that can be used to consistently create fresh visuals.
2. Think like your target audience
Forget about being a middle-aged entrepreneur for just a minute. Instead, put yourself in the mind of a 50-something woman, a 20-something single guy, or anyone else who makes up your target audience. What would you want to see if you were thinking about spending your hard-earned money or had to pick one company over another?
Before and after pictures would probably be right at the top of your list. Or, you might really like to see images that show off the production process – like a web designer who takes screenshots as he’s building a website, or a contractor who takes pictures at different stages of the homebuilding process.
If all of this sounds like more work than you’re willing to put in, remember that it only takes a few seconds to capture images like these. And, if you’ve got a smartphone, you’ve already got a state-of-the-art camera at your disposal!
3. Get some inspiration
List websites like Flickr, Instagram and Pinterest as “favorites” on your bookmarks bar so that you can log on and search for various things in your industry. By seeing how other people are showcasing different products and developments, you’ll get some great ideas for creating your own images!
4. Think outside the box
Even “boring” things can look really cool if they’re photographed at the right angle. For example, your daily sales meeting might look like the most boring thing in the world if you stood in the doorway and got a photo of everyone sitting at the conference table. However, if you stood on a chair and snapped a picture looking down at your sales team as they crowd around the latest sales graph, you can end up with a picture that looks totally unique!
5. Take advantage of stock photos
If you simply can’t squeeze photo-taking or graphic-making into your already-jammed schedule, all is not lost. A good stock photo website will offer you great images that can be purchased for just a few dollars apiece – and they’ll come with copyrights that allow you to use them commercially. Want a huge selection of images? Head to places like BigStockPhoto and iStockphoto. Each of these websites has millions of images that you can use!
These are just a few different ways that you can go about producing and procuring images for use on your website, social media profiles, and other online marketing initiatives. By supplementing your written content with multimedia such as images and photographs, you can ensure your content remains diverse and interesting to potential customers, while also reducing the cost of consistently creating new material.
An easy way to get started is to create a process around the creation of images and integrate it into your business practices. A recent client did this by purchasing cameras for each of their contractors. Now every time they go to a job site they are responsible for taking before and after pictures as part of the project.
Do you have a unique way of creating visual content for your business? Please share in the comments!