You’ve no doubt heard the expression “Rome wasn’t built in a day“. Well, the same holds true for digital marketing. Business owners can’t expect to set up shop and instantly attract a massive following of adoring fans waiting to buy their wares. Digital marketing takes effort, dedication to long-term growth, and a willingness to be…
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Branding should be one major pillar of your marketing strategy. A brand is more than just your logo or merchandise. It permeates everything. Your brand entails how you talk, how you look and the core message you are trying to relay to your audience. One of the most important places to make sure you have…
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DELAWARE, Ohio (Feb. 6, 2017) — Local digital marketing agency Holony Media was named Small Business of the Year by the Delaware Area Chamber of Commerce at their 2017 Annual Awards Dinner held Thursday night. Nominees for the Small Business of the Year categories must be members of the Delaware Area Chamber of Commerce,…
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SEO entails lots of different things. Some of them technical and some of them not. One of the simplest things you can do to immediately increase your search rankings is tighten up your website’s copy. It doesn’t involve an immense amount of technical knowledge and if you can string together a couple sentences, chances are…
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For a small business, search engine optimization (SEO) is a powerful tool that can help you promote your business and drive customers. In many cases, it is the best way to drive traffic to your website, get sales leads and, ultimately, gain more customers. However, a good SEO plan can be complicated. There are many…
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In today’s world marketing and advertising are well beyond the days of Mad Men and Don Draper. The times when a good newspaper ad will net you new business are long gone. In its place is a plethora of online and digital tactics that require a certain amount of technology know-how. One of these tactics is…
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Facebook ads are a popular way to market products and services. Many business owners believe that Facebook advertising will help them reach their audience, and in many respects that’s true. However, it’s common for marketers to run a Facebook ad and then sit back in frustration as nothing happens. Before you waste time and money…
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It’s that time of year here in Delaware, Ohio! Holony’s office will be closed today for the Little Brown Jug and will reopen Friday 9/23 at 8am. For any urgent support needs that arise, please call our office line at (740) 298-4992 and a member of our team will return your call. Messages will be checked periodically…
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Last updated 8/23/2016 Looking for ways to advertise in Delaware, Ohio? Having trouble keeping track of all the local advertising and marketing opportunities available to your business? This list shall be your guide.
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No matter how successful you are at generating website traffic, your sales and profits won’t rise accordingly unless you can convert visitors into customers. While conversion rates are a complicated topic with many factors to consider, one of the most upfront and important elements is known as the ‘call to action’ or CTA. This is the section…
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