If you are neglecting keyword research as part of your SEO and content creation, it’s not too late for you to implement it as an integral and successful component of your marketing strategies. Keyword research is essential for one primary reason: it lets you know how your target audience is searching for words and phrases…
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Google’s back in town! Join us March 9th, 2016 for a live streaming event on the ways technology is changing the healthcare industry. The event will be held downtown Delaware at the Delaware Area Chamber of Commerce. We’ll hear from digital marketing and advertising experts about the latest insights into the healthcare industry and…
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New to social media or email? Want to ensure your online communication is effective and professional? This presentation we prepared for the Delaware Area Chamber of Commerce is for you! Learn 10 best practices for online communication, brush up on email etiquette, and learn valuable tips that will help protect your privacy and online reputation.
Google is the gateway to endless amounts of information. The same attribute that makes Google useful — its vastness — also makes it daunting. Using the techniques below will make it easier for you to find relevant information from reputable sources.
If you’re new to WordPress and wondering how to login so you can make edits to your website, this post is for you!
We are excited to be moved into our new office at 28 S. Franklin St. in downtown Delaware! Still some finishing touches to put on the place, including our signage, but we are officially up and running! Time to get back to work…
How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise…
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There is no question that marketing on the internet is more important than ever before. It’s also not going anywhere anytime soon. Indeed, digital marketing is supposed to account for 35% of all business’s advertising budgets by 2016. That number is only going to grow. Online marketing is simply the easiest, most streamlined way to…
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Google is the most essential online marketing channel. Facebook, Classified Ads, Yellow Pages, Angie’s List — all pale in comparison. Consumers who are ready to buy start on Google. Learn how it works, why it’s so important, and how your business can capitalize using the search engine optimization (SEO) process.
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.