SEO entails lots of different things. Some of them technical and some of them not. One of the simplest things you can do to immediately increase your search rankings is tighten up your website’s copy. It doesn’t involve an immense amount of technical knowledge and if you can string together a couple sentences, chances are…
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For a small business, search engine optimization (SEO) is a powerful tool that can help you promote your business and drive customers. In many cases, it is the best way to drive traffic to your website, get sales leads and, ultimately, gain more customers. However, a good SEO plan can be complicated. There are many…
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In today’s world marketing and advertising are well beyond the days of Mad Men and Don Draper. The times when a good newspaper ad will net you new business are long gone. In its place is a plethora of online and digital tactics that require a certain amount of technology know-how. One of these tactics is…
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Facebook ads are a popular way to market products and services. Many business owners believe that Facebook advertising will help them reach their audience, and in many respects that’s true. However, it’s common for marketers to run a Facebook ad and then sit back in frustration as nothing happens. Before you waste time and money…
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It’s that time of year here in Delaware, Ohio! Holony’s office will be closed today for the Little Brown Jug and will reopen Friday 9/23 at 8am. For any urgent support needs that arise, please call our office line at (740) 298-4992 and a member of our team will return your call. Messages will be checked periodically…
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Last updated 8/23/2016 Looking for ways to advertise in Delaware, Ohio? Having trouble keeping track of all the local advertising and marketing opportunities available to your business? This list shall be your guide.
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No matter how successful you are at generating website traffic, your sales and profits won’t rise accordingly unless you can convert visitors into customers. While conversion rates are a complicated topic with many factors to consider, one of the most upfront and important elements is known as the ‘call to action’ or CTA. This is the section…
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Are you interested in a career in the fast paced digital marketing industry? We’re in need of a talented Project Coordinator to help us deliver big results for small businesses.
Holony Media is teaming up with Google to help Delaware’s small businesses get online during National Small Business Week (May 1-7th) with a free Small Business Digital Marketing Workshop at the Delaware Area Chamber of Commerce. The event is free and you’re invited to join us!
If you are neglecting keyword research as part of your SEO and content creation, it’s not too late for you to implement it as an integral and successful component of your marketing strategies. Keyword research is essential for one primary reason: it lets you know how your target audience is searching for words and phrases…
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