How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise…
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There is no question that marketing on the internet is more important than ever before. It’s also not going anywhere anytime soon. Indeed, digital marketing is supposed to account for 35% of all business’s advertising budgets by 2016. That number is only going to grow. Online marketing is simply the easiest, most streamlined way to…
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Google is the most essential online marketing channel. Facebook, Classified Ads, Yellow Pages, Angie’s List — all pale in comparison. Consumers who are ready to buy start on Google. Learn how it works, why it’s so important, and how your business can capitalize using the search engine optimization (SEO) process.
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.
The days of slapping a web address on your business card and cheering “mission accomplished” are long gone. This slide deck goes beyond the basics and explores best practices for achieving a modern web presence that delivers results.
Curious how the internet really impacts your business? (Hint: It’s more than a glorified phone book.) This slide deck will help you get up to speed on recent research and explore how consumers and businesses are using the internet in 2015. Get ready to bust common myths and learn the benefits of embracing the web.
Today is the first of five monthly sessions presented by Holony Media at the Delaware Area Chamber of Commerce as part of their Business Education and Development (B.E.D.) program. We’ll be sharing insights on topics ranging from website design to search engine optimization (SEO) and effective online advertising.
Every day, Google tinkers with their search engine algorithm. They play around with spam keywords and strategies, they run queries to determine search engine rank, etc. Most of these changes occur completely behind the scenes, and while in some cases you can see your website move a few spaces here and there, most websites go…
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LastPass is a password management tool that enables you to save passwords and usernames. It allows you to auto login to any site and sync all passwords anywhere you require them. It takes all the effort out of managing your passwords. LastPass makes password generation, management, and deployment very simple and seamless. The question now…
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To the untrained eye, small business owners are at a disadvantage. They don’t have the seemingly unlimited budgets of large corporations or large teams to maintain an ongoing marketing plan. Even with limited resources, small business owners can still utilize a few basic skills to increase their reach, perhaps the most powerful being the effective…
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