Remember the days when advertisements used to be shown on billboards and black-and-white television screens? When coupons were as popular as using cash to pay for groceries, and men and women came knocking on your door, selling you a new refrigerator or air conditioner? No?
There are four major pillars to any content marketing strategy. Your audience, your story, your distribution and your goals. These are the four things you need to think about when developing your strategy. This week we’re going to focus on your story.
There are four major pillars to any content marketing strategy. Your audience, your story, your distribution and your goals. These are the four things you need to think about when developing your strategy. This week we’re going to focus on audience.
The world of marketing is full of buzzwords. It seems like every week there is a new strategy or technique that will revolutionize your brand. Which makes sense given the marketing industry is built upon the idea of reinventing and revolutionizing brands. Makes sense we constantly rebrand our services to give them that fresh new-car…Details
If you want to succeed online, your customers are your biggest asset. Online reviews posted about your products and service boasts your word-of-mouth advertising and goes a long way to improving your earned media footprint. It’s also way more effective than paid ads could ever be! There are all kinds of special review websites where…Details
These days it’s not good enough to “just” have a website. If you want your business to thrive online, you’ve got to have a solid web reputation. But why are customer reviews so important? 1. Because people want to know what you’re all about It’s estimated that 97% of customers go online to do some…Details
If you run a small business, you know how important it is to watch every penny. Many small businesses operate on a shoestring budget, and their owners must constantly make trade-offs to meet payroll and keep the lights on. Don’t Let Your Budget Get in the Way of Marketing One mistake many small business owners make…Details
Search engine algorithms aren’t always as transparent as business owners and web developers would like. As a result, many people hold beliefs about search engine optimization that are completely wrong. In fact, designing your SEO around these commonly held myths can often cause your site to be penalized.
OK, so you understand that images are an important type of web content – and getting more important by the day. But how do you consistently come up with fresh images without letting all of your other responsibilities slide?
When you think “web content,” you probably think of an article, blog post, or sales copy on your website. But there’s a lot more to it than that. Thanks to platforms like Facebook, Instagram, and Pinterest, images are more popular and powerful than ever before.