If you want to succeed online, your customers are your biggest asset. Online reviews posted about your products and service boasts your word-of-mouth advertising and goes a long way to improving your earned media footprint. It’s also way more effective than paid ads could ever be! There are all kinds of special review websites where…
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These days it’s not good enough to “just” have a website. If you want your business to thrive online, you’ve got to have a solid web reputation. But why are customer reviews so important? 1. Because people want to know what you’re all about It’s estimated that 97% of customers go online to do some…
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If you run a small business, you know how important it is to watch every penny. Many small businesses operate on a shoestring budget, and their owners must constantly make trade-offs to meet payroll and keep the lights on. Don’t Let Your Budget Get in the Way of Marketing One mistake many small business owners make…
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Search engine algorithms aren’t always as transparent as business owners and web developers would like. As a result, many people hold beliefs about search engine optimization that are completely wrong. In fact, designing your SEO around these commonly held myths can often cause your site to be penalized.
OK, so you understand that images are an important type of web content – and getting more important by the day. But how do you consistently come up with fresh images without letting all of your other responsibilities slide?
When you think “web content,” you probably think of an article, blog post, or sales copy on your website. But there’s a lot more to it than that. Thanks to platforms like Facebook, Instagram, and Pinterest, images are more popular and powerful than ever before.
If you have purchased the Builder WordPress theme from ThemeForest and set up a blog with multiple authors, you’ve likely realized that author avatars are controlled in the theme options. This isn’t ideal for blogs that need their editors and writers to be in control of their avatar settings, so this tutorial will show you…
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Grove City’s Covenant Church launched a “I Luv My Church” album on their Facebook page over the weekend, displaying dozens of parishioners holding signs that read “I love my church” and the web address www.findoutwhy.co. This is an excellent example of using social media and digital marketing to increase awareness, encourage engagement, and drive traffic.
After years of trying different small business software suites and never really committing to anything, things came to a head in late 2012: Holony was slammed with work and the lack of structure was taking its toll. It was time to start growing up.
You can’t go far these days without hearing about search engine optimization (SEO), especially if you’re researching ways to market your business online. If you’re curious and would like a basic understanding of what SEO is all about, this post is for you.