Give your brand a confident voice, a recognizable presence, and a refined purpose with customized branding and logo design options from Holony Media. You’ll be drawing on the collective expertise of a trusted digital agency with a reputation for optimizing value and delivering meaningful results.
What Is Branding?
Apple, Google, Coca-Cola, and Disney are among the most recognizable brands in the world for a reason – there are certain qualities that are immediately associated with each of these names. The purpose of branding is to associate specific characteristics or traits with your corporation, non-profit, small business, start-up, group, or organization. In a nutshell, branding is about perception. It’s a process that includes:
- Naming: If you’re launching a start-up, branding starts with selecting a name that will help your brand resonate with potential customers or donors.
- Research and discovery: Solidifying your brand’s image requires a thorough understanding of your target audience and how your competitors are promoting their brands.
- Messaging: Brand identity is established with effective messaging through the distribution avenues used most by your audience.
- Logo design: The visual centerpiece of your brand’s identity, a logo creates a recognizable visual identity for your brand across all platforms and outlets.
- Marketing collateral: Follow-up efforts through subsequent messaging and engagement are essential to building your brand. Marketing collateral extends to both digital platforms and traditional print design.
Refining Your Brand
Successful branding includes an implied promise to anyone looking to interact with your business or organization that they can expect a positive experience. We’ll refine your brand with a style guide—essentially the DNA of your brand—based on the qualities you want projected. We’ll also work with stakeholders who have a vested interest in your brand, a list that often includes employees, customers, shareholders, and key decision-makers.
Amplifying Your Voice
We’ll confidently present the values behind your brand to your desired audience by keeping the focus on the qualities that are most important to you in order to lay a solid foundation before any message is delivered through other marketing efforts. Our role is to put together one package that clearly showcases your brand and amplifies its voice in a way that’s meaningful to you and your audience.
Saying It With a Logo
A well-designed logo can serve as the defining visual element of your brand. It can be a stylized presentation of your business or organization’s name or simply a strong visual image like a bitten apple or golden arches. Our approach to logo design includes:
- Getting to know your business
- Determining which qualities are most important to your target audience
- Brainstorming and concept development
- Updating or refreshing an existing logo
- Producing the artwork for your logo
- Generating awareness
Learn more about Logo Design Services from Holony Media.
Start Your Branding Project
Whether it’s only logo design you need or a complete branding makeover, the team at Holony Media is at your service. Get the most out of your investment by presenting a well-defined brand and image. Contact us today for more information on our branding services.