Local search engine optimization (SEO) requires building local citations. According to Moz, local citations are one of eight ranking factors for local searches. A local citation, of course, is a listing for a local business. It contains information about a particular local business. When building local citations for your business, there are a few critical…
Content marketing is crucial if you want to run a successful online business in 2022. Content marketing allows entrepreneurs and their businesses to maintain and grow their audience (and potential customer base) by sharing content online through means such as blog articles, podcasts, and videos. The ultimate goal of content marketing is to reach more…
Originally published in April 2020 on ConnXus.com (now part of Coupa Software) Investing in a minority business can make the difference At ConnXus, we don’t just preach the power of supplier diversity & inclusion, we live it and experience its power first hand. In this supplier spotlight, we explore our multi-year relationship with Holony Media, a minority-owned…
An effective sales funnel is often the difference between a successful business and a failing one. One company might have a superior product, but this may not be enough when competing with a sophisticated funnel. The sales funnel is a list of steps that takes a person from an initial introduction to a brand through…
Ready to bring in more business for your company? Business owners and marketers alike are increasingly turning to Facebook Ads to generate leads, drive e-commerce purchases, and increase brand awareness. According to Facebook, three million businesses currently advertise on the global platform. If you want to stay connected to your customers, your business should be one…
Influencer marketing has grown considerably in recent years. Two major factors led to this phenomenon, with the result been beneficial to both marketers and individuals looking to make extra income. Firstly, social media has continued to grow each year, becoming impossible to ignore for most brands. This growth has resulted in a rise in regular…
Anyone who has invested heavily in online advertising will understand the power of remarketing. Most people who visit a page will not take the desired action on the first attempt. Whether you are attempting to sell a product, gain more subscribers, or increase your social following, it is important that people see your brand multiple…
As part of our continuous effort to give you a better experience we are rolling out a new Service Desk solution to help make it easier for you to communicate with Holony Media. Moving forward, we ask that you please send all account and project communication to holony@holony.com.
With Facebook and Instagram Stories now taking over our social media worlds and the fact that videos posted on Facebook can be previewed without the need to click it first, both individuals and companies have started to realize the value of creating quality videos and how the right elements of storytelling can make a simple…
Facebook has nearly two billion users and is by far the most popular social networking site in the world. Recently, the social media giant has come under fire for the massive data scandal that gave Cambridge Analytica access to data from 87 million users during the 2016 general election. Many users are expressing outrage over seemingly…