How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise…
Google is the most essential online marketing channel. Facebook, Classified Ads, Yellow Pages, Angie’s List — all pale in comparison. Consumers who are ready to buy start on Google. Learn how it works, why it’s so important, and how your business can capitalize using the search engine optimization (SEO) process.
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.
The days of slapping a web address on your business card and cheering “mission accomplished” are long gone. This slide deck goes beyond the basics and explores best practices for achieving a modern web presence that delivers results.
Curious how the internet really impacts your business? (Hint: It’s more than a glorified phone book.) This slide deck will help you get up to speed on recent research and explore how consumers and businesses are using the internet in 2015. Get ready to bust common myths and learn the benefits of embracing the web.