Branding should be one major pillar of your marketing strategy. A brand is more than just your logo or merchandise. It permeates everything. Your brand entails how you talk, how you look and the core message you are trying to relay to your audience. One of the most important places to make sure you have…
SEO entails lots of different things. Some of them technical and some of them not. One of the simplest things you can do to immediately increase your search rankings is tighten up your website’s copy. It doesn’t involve an immense amount of technical knowledge and if you can string together a couple sentences, chances are…
How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise…
There are four major pillars to any content marketing strategy. Your audience, your story, your distribution and your goals. These are the four things you need to think about when developing your strategy. This week we’re going to focus on your story.
There are four major pillars to any content marketing strategy. Your audience, your story, your distribution and your goals. These are the four things you need to think about when developing your strategy. This week we’re going to focus on audience.
The world of marketing is full of buzzwords. It seems like every week there is a new strategy or technique that will revolutionize your brand. Which makes sense given the marketing industry is built upon the idea of reinventing and revolutionizing brands. Makes sense we constantly rebrand our services to give them that fresh new-car…
OK, so you understand that images are an important type of web content – and getting more important by the day. But how do you consistently come up with fresh images without letting all of your other responsibilities slide?
When you think “web content,” you probably think of an article, blog post, or sales copy on your website. But there’s a lot more to it than that. Thanks to platforms like Facebook, Instagram, and Pinterest, images are more popular and powerful than ever before.