Local search engine optimization (SEO) requires building local citations. According to Moz, local citations are one of eight ranking factors for local searches. A local citation, of course, is a listing for a local business. It contains information about a particular local business. When building local citations for your business, there are a few critical…
SEO entails lots of different things. Some of them technical and some of them not. One of the simplest things you can do to immediately increase your search rankings is tighten up your website’s copy. It doesn’t involve an immense amount of technical knowledge and if you can string together a couple sentences, chances are…
For a small business, search engine optimization (SEO) is a powerful tool that can help you promote your business and drive customers. In many cases, it is the best way to drive traffic to your website, get sales leads and, ultimately, gain more customers. However, a good SEO plan can be complicated. There are many…
In today’s world marketing and advertising are well beyond the days of Mad Men and Don Draper. The times when a good newspaper ad will net you new business are long gone. In its place is a plethora of online and digital tactics that require a certain amount of technology know-how. One of these tactics is…
Google is the most essential online marketing channel. Facebook, Classified Ads, Yellow Pages, Angie’s List — all pale in comparison. Consumers who are ready to buy start on Google. Learn how it works, why it’s so important, and how your business can capitalize using the search engine optimization (SEO) process.