You’ve no doubt heard the expression “Rome wasn’t built in a day“. Well, the same holds true for digital marketing. Business owners can’t expect to set up shop and instantly attract a massive following of adoring fans waiting to buy their wares. Digital marketing takes effort, dedication to long-term growth, and a willingness to be…
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.
The days of slapping a web address on your business card and cheering “mission accomplished” are long gone. This slide deck goes beyond the basics and explores best practices for achieving a modern web presence that delivers results.
Curious how the internet really impacts your business? (Hint: It’s more than a glorified phone book.) This slide deck will help you get up to speed on recent research and explore how consumers and businesses are using the internet in 2015. Get ready to bust common myths and learn the benefits of embracing the web.
If you run a small business, you know how important it is to watch every penny. Many small businesses operate on a shoestring budget, and their owners must constantly make trade-offs to meet payroll and keep the lights on. Don’t Let Your Budget Get in the Way of Marketing One mistake many small business owners make…
After years of trying different small business software suites and never really committing to anything, things came to a head in late 2012: Holony was slammed with work and the lack of structure was taking its toll. It was time to start growing up.
If you’re a solo entrepreneur or home-based business owner, you’re undoubtedly looking for ways to keep expenses down, especially if you’re just getting started. One easy way to do this is to use your cell phone number as your business line. By using your cell phone for business purposes, you can avoid the costs of…
We’re going to use this post to keep track of resources related to Google’s social network Google+ (pronounced “Google Plus”). If you have a resource that we’re missing, feel free to share it in the comments and we will get it added. Google Plus Basics Establishing a personal Google+ profile – This is simply a…